Clean Power Finance Selected as 2012 New Energy Pioneer

Global Companies Recognized as Leaders in the Clean Energy Revolution

New York, March 19, 2012—Bloomberg New Energy Finance today announced Clean Power Finance as a 2012 New Energy Pioneer. Now in its third year, the Bloomberg New Energy Finance Pioneer program named nine other companies at the fifth annual Bloomberg New Energy Finance Summit in New York.

“We are thrilled to be recognized by Bloomberg New Energy Finance for our technology, the scalability of our business model and our momentum, “ said Nat Kreamer, CEO of Clean Power Finance. “Clean Power Finance is committed to driving the mass adoption of residential solar. We believe the best way to accomplish that is by creating a marketplace where investors looking for attractive assets can connect with solar professionals who have deal flow but need finance products to close more sales with homeowners. “

Clean Power Finance is building an online business-to-business marketplace to drive the mass-market adoption of solar. The company connects providers of capital who want to invest in residential solar with qualified solar marketers, installers and distributors who need residential solar finance products to differentiate and grow their businesses. Investors such as Google earn favorable returns on stable investments for which Clean Power Finance provides underwriting, billing, monitoring and performance oversight. Solar professionals gain access to non-exclusive residential solar finance products, including solar leases and power purchase agreements (PPAs), that they can brand and sell to homeowners who want the benefits of solar without the cost and hassle of owning and maintaining a system. Finance products are available through a licensed online solar sales platform, CPF Tools, which simplifies complex sales, quoting and proposal processes and minimizes the “soft costs” of selling solar.

The Bloomberg New Energy Finance Pioneers program identifies companies from around the world that are changing the energy landscape forever. An independent panel of industry experts from banking, academia, corporations, utilities and technology providers chose the honorees by assessing them against three criteria: potential scale, innovation and momentum.

This year’s winners represent a broad range of industries including bioenergy, energy storage, electric vehicles, smart grid, solar and water. Each of the New Energy Pioneers have innovative, proven technologies, robust business models, the ability to demonstrate traction and momentum in their activities, and the potential for global scale. By rewarding game changing innovators, Bloomberg New Energy Finance hopes to highlight the speed of change in the sectors it serves, which play such an important role in the shift towards a low-carbon economy.

“It has been a tough year for the clean energy sector, with severe pressure on the profit margins of manufacturers, a sharp fall in share prices, some notable bankruptcies, cuts in European government subsidy support, and a reduction in the availability of bank finance,” said Michael Liebreich, summit chairman and head of Bloomberg New Energy Finance. “Despite this, the quality and volume of applicants we received for the 2012 Pioneers program was higher than ever – a testimony to the strength of the forces driving the sector and to the sort of high-quality entrepreneurs which it has been attracting over the past few years. We congratulate this year’s winners and look forward to tracking their progress.”

Other 2012 winners include Ecotality, Emefcy, Lanzatech, Maxwell, SilverSpring, Smarter Grid Solutions, Tendril, Va-Q-Tec and Xtreme Power.

The Bloomberg New Energy Finance Pioneers Program is sponsored by Ernst & Young.

About Clean Power Finance

Clean Power Finance is driving the mass-market adoption of residential solar by building an online business-to-business marketplace to connect the solar industry with capital markets. For solar marketers, installers and distributors, we provide access to a variety of non-exclusive, white label residential finance products and an easy-to-use solar sales quoting and design tool. For investors interested in residential solar as an asset class, we provide attractive, reliable rates of return and asset management services. Founded in 2007, Clean Power Finance is venture-backed by Kleiner Perkins Caulfield & Byers (KPCB), Google Ventures, Claremont Creek Ventures and others. To learn more about how Clean Power Finance is accelerating the growth of solar businesses, please visit

About New Energy Finance

Bloomberg New Energy Finance (BNEF) is the world’s leading independent provider of news, data, research and analysis to decision makers in renewable energy, energy smart technologies, carbon markets, carbon capture and storage, and nuclear power. Bloomberg New Energy Finance has staff of more than 200, based in London, Washington D.C., New York, Tokyo, Beijing, New Delhi, Singapore, Hong Kong, Sydney, Cape Town, São Paulo and Zurich.

Bloomberg New Energy Finance serves leading investors, corporates and governments around the world. Its Insight Services provide deep market analysis on wind, solar, bioenergy, geothermal, carbon capture and storage, smart grid, energy efficiency, and nuclear power. The group also offers Insight Services for each of the major emerging carbon markets: European, Global Kyoto, Australia, and the U.S., where it covers the planned regional markets as well as potential federal initiatives and the voluntary carbon market. Bloomberg New Energy Finance’s Industry Intelligence Service provides access to the world’s most reliable and comprehensive database of investors and investments in clean energy and carbon. The News and Briefing Service is the leading global news service focusing on clean energy investment. The group also undertakes applied research on behalf of clients and runs senior level networking events.

New Energy Finance Limited was acquired by Bloomberg L.P. in December 2009, and its services and products are now owned and distributed by Bloomberg Finance L.P., except that Bloomberg L.P. and its subsidiaries (BLP) distribute these products in Argentina, Bermuda, China, India, Japan, and Korea. For more information on Bloomberg New Energy Finance:

About Bloomberg

Bloomberg is the world’s most trusted source of information for financial professionals and businesses. Bloomberg combines innovative technology with unmatched analytics, data, news, and display and distribution capabilities, to deliver critical information via the Bloomberg Professional service and multimedia platforms. Bloomberg’s media properties span television, radio, digital and print, making up one of the world’s largest news organizations with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries.

Alison Mickey
Clean Power Finance

Angela Martin
Bloomberg LP
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