Clean Power Finance Names Nicholas Mack SVP General Counsel and Corporate Secretary, Kirstin Hoefer Vice President of Marketing

San FranciscoOctober 5, 2011Clean Power Finance, the leading provider of integrated services and financing solutions for the solar industry, today announced Nicholas Mack has been appointed Senior Vice President General Counsel and Corporate Secretary and Kirstin Hoefer Vice President of Marketing. Mack’s and Hoefer’s software and solar industry experience is uniquely suited to leading Clean Power Finance’s legal and marketing efforts, respectively. They are joining a renowned team that includes solar finance pioneer and SunRun co-founder Robert “Nat” Kreamer, former Tioga Energy executive Kristian Hanelt and solar industry finance veterans Brian Robertson and Ed Feo.

Nicholas Mack joins Clean Power Finance from Sungevity, a residential solar finance provider, where he served as the General Counsel and Corporate Secretary. Prior to Sungevity, Mack was the General Counsel for Mainstream Energy, the parent of REC Solar and AEE Solar, the leading solar integration and distribution companies in the U.S. Before entering the solar industry, Mack was the Deputy General Counsel at Yodlee and Assistant General Counsel at Sun Microsystems. Mack has a JD from the University of California, Hastings College of Law and a BA from Georgetown University.

“Clean Power Finance’s residential solar finance delivers unparalleled value to consumers, investors, and installers,” said Mack. “I’m thrilled to help open the market for solar finance and help the industry grow profitably.”

Kirstin Hoefer brings more than fifteen years combined CMO and product management experience to her new role as Vice President of Marketing. Hoefer has helped build the brands of solar finance providers Sungevity and SunRun, and led the rapid growth of online networks eBay and Excite@Home. Hoefer’s experience includes managing large cross-functional teams to build thriving online networks and marketplaces on a global platform supporting millions of visitors daily. Hoefer holds an MBA from Stanford University and a BA from UCLA.

“Clean Power Finance is attracting an all-star team of experts to deliver on the mission of building an online marketplace for solar industry professionals and investors,” said Hoefer. “I’m excited to promote CPF services to our business customers and help them sell their products and services to consumers.”

About Clean Power Finance
Clean Power Finance is driving the mass-market adoption of residential solar by building an online marketplace to connect the solar industry and the capital market. The company provides solar professionals, manufacturers and distributors with access to consumer financing, easy-to-use software and essential services. For investors and lenders, the company makes it easy to deploy capital in residential solar projects. Funded by Kleiner Perkins Caufield & Byers (KPCB), Google Ventures and Claremont Creek Ventures, the company was started in 2007. To learn more about how we can accelerate the growth of your business, please visit