The Spruce management team has decades of experience in the consumer finance, renewable energy and software industries.
Chairman and Chief Executive Officer
Christian Fong has built multiple billion-dollar real asset businesses and brings to Spruce an extensive executive, private equity and policy background in the clean power and energy sectors. Christian also serves on the Boards of Directors at Terraform Power, Inc (NASDAQ: TERP) and Fong Management, LLC (Chairman & CEO).
Prior to joining Spruce, Christian co-founded Renewable Energy Trust Capital (RET) in 2010 and served in various executive roles, including as Chief Investment Officer, COO and CFO. He led RET to acquire and develop over one billion dollars of wind and solar PV power assets, and authored the submission of the landmark IRS private letter ruling request for REIT-eligibility of solar PV assets. He participated in the original work underpinning the creation of the YieldCo industry. Prior to founding RET, Christian was a Managing Director and Head of Real Estate Capital Markets at AEGON / Transamerica. He has also previously served as CEO of Corridor Recovery, Inc, as a consultant at McKinsey & Co, and as a candidate for Governor of Iowa.
Christian holds an MBA with High Distinction from Dartmouth College’s Tuck School of Business, a B.S. in Statistics, summa cum laude, from Creighton University and the prestigious CFA and CCIM designations.
President & COO, Energy Service Experts
Jonathan Roumel is the President and Chief Operations Officer for Energy Service Experts (ESE), an independent subsidiary of Spruce. ESE is an end-to-end solar servicing and asset management solution provider actively servicing over 70,000 residential solar systems and energy efficiency accounts. Jonathan oversees solar portfolio servicing activities including solar financial asset management, fleet operations & maintenance, homeowner billing & collections, customer support, fund reporting and accounting, and data analytics.
Prior to ESE, Jonathan served as Vice President of Operations for Spruce, managing the servicing of 200 MW of installed solar capacity. Jonathan has also served as Vice President of Operations for NRG Home Solar where he managed a 100+ MW residential solar fleet and supported operations, reporting and customer support activities. Prior to NRG, Jonathan served in multiple roles with BP Alternative Energy including General Manager for BP Solar, and Director of Operations for BP Wind Energy. In addition, Jonathan served as a management consultant with McKinsey & Company where he focused on the electric power and alternative energy sectors addressing topics including risk management, strategy and operations. Jonathan has also served in risk and analytic roles at Reliant Energy, Barclays Capital and Enron.
Jonathan has an MBA from the University of Chicago Booth School of Business and a BS in Commerce from the University of Virginia.
Vice President of Corporate Development
Tim Distler is Vice President of Corporate Development at Spruce Finance, leading the company’s project finance & M&A activity.
Prior to joining Spruce, Tim led a San Francisco-based solar project development and finance business unit for LG Electronics with focus on providing financing, technology and development services to project developers. Within this role, Tim was able to successfully bring LG into the tax equity market, overseeing the successful closing of a market-leading solar plus storage tax equity investment in 2017. Prior to his role at LG, Tim was Vice President, Head of Project Finance at RET Capital, raising over $500 million in tax equity and project debt to support the company’s acquisition and financing activities. Tim has also spent time at PG&E, working for both the regulated utility and unregulated holding company as a member of its corporate development team, playing a key role in the placement of over $400 million in residential & commercial tax equity investments during the nascent stages of the distributed solar market. Tim has additionally held roles at Recurrent Energy & E.ON Climate & Renewables, each with a focus on renewable project finance, M&A and development.
Tim holds a BA in Economics from the University of Iowa and an MBA in International Business from Lindenwood University in St. Louis.